Alta and Blaze by Fitbit Ship More than One Million Units

Fitbit announced that it shipped over one million of its Blaze smartwatches during the first month the wearable was available.

The expert in activity tracking revealed as well that its most recent tracker the Alta, has also had shipments that exceeded one million.

The industry expected Fitbit to reveal in January a new device at the Las Vegas CES 2016, but it announced the Blaze instead calling it a smart fitness watch that would sit between its Surge and Charge HR in the expanding lineup at the San Francisco-based company.

The idea that the Blaze was not the Apple watch killer lead to a huge fall out publicly. Nearly immediately following the launch event in Las Vegas, Fitbit’s stock fell 18% prior to hitting its low of all-time of $18.50 days afterwards. At its lowest, it sat at close to $13, but since has climbed to more than $15.

Nevertheless, early reviews of Fitbit were promising and Fitbit then announced the Alta, a device for $130 that adds in an OLED display with the fitness tracker.

The fact is, despite all the criticism thrown at it following the launches, Fitbit was able to manage to ship more than 2 million devices and proved that it holds a great deal of influence in the growing genre of activity tracking.

Online research firm IDC estimates that over 78 million smart wearables including smartwatches and fitness trackers were sold during 2015 with the leader being Fitbit. Its annual report suggests Fitbit had sales of more than 21 million to lead the way.

The figures released for the two new Fitbit devices, the Alta and Blaze are impressive for two wearables and suggest that the people are beginning to realize how good the products Fitbit has are and is continuing to evolve along with the massively popular craze over fitness.

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