That ambition is ready to be underlined at an upcoming event on Wednesday in San Francisco, when the tech company is planning to unveil a new Apple TV with upgrades. The device is similar to a typical set-top box which brings music and video from Internet to the television, say people who have been briefed on the technology.
This upgrade, which is the first in the past three years, will expand the use of Apple TV in gaming, including a newly designed remote that includes a touch pad, which can double as a controller for games.
The device is to have support for games and apps made by software developers who are independent.
The revamped device is to share the spotlight of the event with the biggest moneymaker of Apple the iPhone.
Apple TV at this point accounts for only 5% of the total sales, so the prominent billing at this event highlights the company’s transforming of the device into a new entertainment multipurpose product for the home.
This move will be thrusting Apple deeper into the competitive market where only a few have succeeded.
While the living has been a great success for some, with Sony and Playstation, Microsoft with Xbox and Amazon with Amazon Echo, few can say they have become a go-to online service for residences.
Apple TV has languished for some time. Apple unveiled its product in 2007, but what it offered was not thorough compared to what was available from cable packages.
A recent survey by an online research firm found only 19% of adults in the U.S. online were interested or already were using Apple TV.
Apple has not made any comments about the new Apple TV as well as remaining quiet about other details regarding the event next week. Several publications online reported earlier that Apple TV as well as other products would be introduced on Wednesday.